The actual project plan that you will manage flows from the normal way an organization determines its activities, goals and objectives for the future. The strategic planning conducted by an organization's management determines which projects will be sponsored in order to achieve the organizational goals. For many companies, strategic planning is a formal process through which the top management goes in order to utilize the assets of the company in the best possible way for the shareholders. In later chapters, we will look at various tools and techniques for determining the selection of projects to be funded, but in this chapter, suffice it to say that the organizational management team determines in some fashion that certain projects will bring about better results for the organization than others.
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