In which of the following stages is the voice of customer technique adopted?

[A] O Project Initiation
[B] O Project Planning
[C] O Project Executing
[D] O Project Controlling


Choice B is the correct answer.

This question may appear as confusing. Many may think that it is meant for all the processes because customer inputs are essential throughout.

Remember, Voice of the Customer is a planning technique used to provide products, services, and results that truly reflect customer requirements by translating those requirements into the appropriate technical requirements for each phase of project product development. Hence, it is considered as a planning technique.